Brand Identity


Broga offers specialist yoga training to fitness professionals.

We have been collaborating with Broga since its inception, managing its art direction and communications, forming a strong relationship with the brand.

Broga’s visual identity was to reflect the innovative approach of the brand: The bespoke typeface designed for the logo is energised by day-glow coloured stripes, arranged in various dynamic configurations. An animated version is used an as intro to Broga’s videos.

We art directed, shot and produced all photoshoots for Broga, creating a large image base for its social media, PR and advertisement contents.

Merchandising, such as t-shirt and leggings were also designed for Broga’s ambassadors.

A handwritten lettering was used to differentiate the various incarnations of the event.