Brand Identity

Destination Dance

Destination Dance, the sister company of Neon Fuel, organises events mixing vacations and dance workshops.
The logo created for Destination Dance uses a light and sharp typeface, with ample white space. The overscaled letter D has been reworked to become a dynamic arrow filled with a pink ombre. It can be used independently of the logo as a graphic device on merchandising items.
The tanginess of the colour cuts through the textured paper used for the stationery items.