Brand Identity

Fariba Soltani

Fariba Soltani creates luxury scarves, channelling her Persian heritage and architectural background into pattern designs.

The logo reflects the craftsmanship used for the scarves – they are made in Italy with natural silk and cashmere – with an elegant serif typeface. Some typographic details have been added to give the logo a clean and sharp visual impact while retaining the original characteristic of the font.

The visual identity uses a monochromatic palette to contrast with the boldness of the products.