La Dinette is a London-based online bakery specialised in French biscuits.
The visual identity uses a palette of natural colours – inspired by the famed macarons of the bakery – with bronze ink highlights.
The logo has been drawn with a bespoke script typeface, developed especially for the brand.
A collection of boxes and packaging, in line with the natural and sustainable ethos of the bakery, has been designed to send the biscuits by post.
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