Brand Identity

La Dinette Petites Pattiseries

La Dinette is a London-based online bakery specialised in French biscuits.

The visual identity uses a palette of natural colours – inspired by the famed macarons of the bakery – with bronze ink highlights.

The logo has been drawn with a bespoke script typeface, developed especially for the brand.

A collection of boxes and packaging, in line with the natural and sustainable ethos of the bakery, has been designed to send the biscuits by post.