Brand Identity

Maclean Architecture + Design

Maclean Architecture + Design is an architecture studio based in Shoreditch, East London.

The branding and visual identity were developed in close collaboration with the studio to reflect the sharp architecture style of the practice, and the name abbreviated to create a visual pun with the word MAD.

The studio offers inventive solutions for residential properties, often designing jewel-like features to enhance the architecture. This is reflected in the visual identity by the gold and flame red colour palette.