Soul circus is a wellness festival based in the Cotswolds. Following the cancellation of the Festival in 2020, an online version – Soul Circus at Home – was launched. A summer garden event, with workshops and outdoor bars, was set up in Cheltenham for two months.
The illustration created for the posters, social media, website and wayfinding is inspired by botanical drawings and wildlife iconography.
A handwritten lettering is used to differentiate the various incarnations of the event.