HR Graphic Guidelines

The Dorchester

The graphic guidelines for luxury hotel operator The Dorchester Collection’s Human Resources department have been designed to follow the existing visual identity of the brand while adding some unique elements.  

A series of communication tools have been created using the graphic guidelines, such as an online brochure for staff benefits and posters promoting the work of the department. The marketing device has been designed to be used across the large network of hotels The Dorchester Collection has around the world. The material has been translated to French, Italian and English to cater for a multi-cultural audience.